Embracing mutuality to unleash rural potential

Mars is committed to its “Sustainable in a Generation” Plan and actively collaborates with partners to explore mutually beneficial pathways for rural vitalization. In agriculture, it launched the “Protect the Peanut” Plan to breed and promote higholeic peanut varieties. In talent development, the Rural Partner Program based on its Economics of Mutuality Foundation was introduced to empower young adults with employment and entrepreneurial opportunities. Dove launched the “She Academy” to unlock the potential of rural women and promote diversified rural development.